Essays about: "customer relationship management thesis in banking"

Showing result 1 - 5 of 12 essays containing the words customer relationship management thesis in banking.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

4. 3. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

5. 4. Creation of Customer Value Proposition. A case study of Swedbank

   University essay from Göteborgs universitet/Graduate School

   Author : Aixien Hua; Malin Lindström; [2015-07-08]
   Keywords : customer value; value proposition; customer relationship management; multiple delivery channels; proactivity; information and knowledge sharing; banking;

   Abstract : III Abstract Recently, research has raised attention to the importance of addressing customer value for the future survival on the market. The appropriate management of customer value could potentially contribute with competitive advantages in the ever-changing and digital-heavy setting being present today. READ MORE

6. 5. The Impact of CRM in Customer Relationships

   University essay from Institutionen för marknadsföring (MF)

   Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
   Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

   Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE