Essays about: "customer relationship management thesis"
Showing result 1 - 5 of 196 essays containing the words customer relationship management thesis.
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1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE
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2. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
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3. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE
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4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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5. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE
