Essays about: "customer relationship management tools"

Showing result 26 - 30 of 37 essays containing the words customer relationship management tools.

1. 26. Mapping the flow Of Apparel in a Wholesale Company

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : UMAIR AKASH; [2013]
   Keywords : Supply chain logistic management; lead time management; Global outsourcing; and Collaborative; Planning; Forecasting; and Replenishment CPFR ;

   Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE

3. 27. Tools for Strategy Development Suitable for Startups with Focus on Online Platforms : Case Study of the ICT4MPOWER Group

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Claudio Torres Donoso; [2012]
   Keywords : Strategi Mission Vision Customer Relationship Management e-business;

   Abstract : Business, organizational and information systems strategies are part of the process of turning an idea into an operating organism. This process can be easy or complicated depending on many factors; however its importance cannot be underestimated. READ MORE

4. 28. The Value Added by the Purchasing Department to the Organization

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Leticia Elizabeth Arias Peregrina; [2012]
   Keywords : Purchasing; value added; value-based purchasing; internal customer; customer satisfaction; internal service quality; purchasing maturity; value chain.;

   Abstract : The role of purchasing has been evolving during the last years, increasing its strategic importance inside the organization. Traditionally viewed as a supportive function impacting only the bottom-line of the company, the main performance indicators for purchasing were cost-reduction and savings. READ MORE

5. 29. An Internal View of a Company´s Marketing and Relationships : - How to use marketing internally to strengthen relationships

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Martin Gamhed; Karin Lönroth; [2011]
   Keywords : Internal marketing; relationship building; communication; education; learning; leadership; motivation; recruiting; trust; commitment.;

   Abstract : Satisfying customers’ needs and wants has for a long time been the main focus for many companies, and through this the idea of satisfying the employees’ needs and wants first in order to achieve this has appeared. This has led to a greater focus on internal marketing and thereby the internal customer. READ MORE

6. 30. Brand Awareness among Customers : A case study of ICA-Kvantum

   University essay from Företagsekonomi

   Author : Umer Shahzad; Muhammad Azeem; [2011]
   Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

   Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE