Essays about: "customer relationship management"

Showing result 1 - 5 of 297 essays containing the words customer relationship management.

  1. 1. MNC´s strategy implementation: : Macro-level factors of Customer Relationship Management in Emerging Markets

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Abdallah Khalifeh; Heidi Ndiili-Ronkainen; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Gustafsson; Daniel Ingvarsson; [2019]
    Keywords : Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

    Abstract : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. READ MORE

  3. 3. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  4. 4. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  5. 5. Teacher-rector gender match effects in Swedish private schools

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Maelle Saulnier; [2019]
    Keywords : Manager-employee relationship; Gender differences; Gender bias; Private schools;

    Abstract : A growing body of economic research incorporates insights from social psychology into standard economic analysis to study how group membership and social context affect economic agents. My paper fits into this literature by investigating gender similarity effects in the manager-employee relationship within the context of Swedish private schools. READ MORE