Essays about: "customer relationship management"

Showing result 1 - 5 of 281 essays containing the words customer relationship management.

  1. 1. Teacher-rector gender match effects in Swedish private schools

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Maelle Saulnier; [2019]
    Keywords : Manager-employee relationship; Gender differences; Gender bias; Private schools;

    Abstract : A growing body of economic research incorporates insights from social psychology into standard economic analysis to study how group membership and social context affect economic agents. My paper fits into this literature by investigating gender similarity effects in the manager-employee relationship within the context of Swedish private schools. READ MORE

  2. 2. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  3. 3. Investigation about the Lead Time Variability at Warehouse A Case Study of the Central Warehouse of Company Y

    University essay from Göteborgs universitet/Graduate School

    Author : Abudushalamu Abudurexiti; Mijanur Rahman; [2018-07-02]
    Keywords : Aftermarket Supply Chain; Lead Time Variability; Warehouse Management;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 4. Carrier selection from a 3PL perspective A case study of Kuehne + Nagel alliances with carriers in Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Aline Novaes Telles de Amorim; [2018-07-02]
    Keywords : Third-party logistics; carrier selection; carrier choice; coopetition; alliance;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  5. 5. Customer Defection and Value in Business-to-Business Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Jylhä; [2018]
    Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE