Essays about: "customer relationships"

Showing result 1 - 5 of 334 essays containing the words customer relationships.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ella Gaddefors; Shahira Hashem; [2019]
    Keywords : Intraorganizational sales team; team design; team processes; formalization; heterogeneity; communication; proactiveness; alignment of goals; customer relationship;

    Abstract : The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more specifically the notion of sales teams. READ MORE

  3. 3. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

  4. 4. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Gustafsson; Daniel Ingvarsson; [2019]
    Keywords : Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

    Abstract : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. READ MORE

  5. 5. The Strategic Management Implications of Understanding Fair Trade through Organizational Economics

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Nilsson; Adam Vulovic; [2019]
    Keywords : Organizational economics theory; Sustainability; Sustainable supply-chain; Fair trade; Strategic management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to analyze the contractual relationships associated with the fair trade concept by applying organizational economics theory in order to contribute with theoretical and practical strategic management insights. The purpose stems from the underlying research problem concerning a lack of supplementary theoretical perspectives and development informing strategic decision-making in sustainability literature related to supply-chains. READ MORE