Essays about: "customer relationships"

Showing result 6 - 10 of 493 essays containing the words customer relationships.

1. 6. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 7. The road to an accurate cost estimation in engineer-to-order manufacturing - A case study of cost estimation accuracy within advanced technology development in a defence and security company

   University essay from Göteborgs universitet/Graduate School

   Author : Lawin Anwar; Sandra Barría Colliander; [2023-07-03]
   Keywords : Engineer-to-order; new product development; cost management; cost engineering; cost estimation error; cost overruns; cost estimation accuracy; project management;

   Abstract : Estimating the costs of a project is a vital part of manufacturing organisations as estimations are what set the basis for the price of the products. Precise estimates allow for effective planning and resource allocation, ensuring that the necessary materials, equipment, and personnel are available to complete the project on time and within budget. READ MORE

4. 8. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Juliane Wloch; [2023]
   Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

   Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

5. 9. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

6. 10. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE