Essays about: "customer retention dissertation"
Found 3 essays containing the words customer retention dissertation.
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1. Creating Values for Customers : A case study of small investment service firm in China
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE
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2. How do students choose their banks?
University essay from Sektionen för Hälsa och SamhälleAbstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE
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3. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?
University essay from Institutionen för ekonomiAbstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE
