Essays about: "customer retention strategies CASE STUDY"
Found 4 essays containing the words customer retention strategies CASE STUDY.
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1. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to build and maintain strong connections with their customers. This new business setting causes major implications for companies’ formulation of strategies. READ MORE
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2. A CASE STUDY INVESTIGATING IN CUSTOMER DEFECTION
University essay from Företagsekonomiska institutionenAbstract : This master’s thesis investigates the Swedish American Chamber of Commerce (SACC) in Chicago, a non-profit organization, in order to aid it with customer defection. The chosen literature contributes to a better understanding of customer behavior, and thus, customer defection, by examining customer retention, customer defection, switching behaviors, and different gaps that can occur in the relationship between a service supplier and its customers. READ MORE
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3. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE
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4. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills
University essay from Institutionen för ekonomiAbstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE