Essays about: "customer retention"

Showing result 21 - 25 of 109 essays containing the words customer retention.

  1. 21. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  3. 22. Customer acquisition and onboarding at an online grocery company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Ida Borg; [2022]
    Keywords : retention; churn; customer acquisition; customer onboarding; logistic regression; extreme gradient boosting model; bibehållande av kunder; kundbortfall; kundförvärv; kundonboarding; logistisk regression; exteme gradient boosting model;

    Abstract : The master thesis is carried out in a collaboration with a Swedish online grocery company. The goal of the thesis is to investigate if it is possible to explain the underlying factors that affect new customers to be retained. READ MORE

  4. 23. The blueprint on how to achieve sustainable growth in an emerging DTC company

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joachim Silber; [2022]
    Keywords : Dynamic marketing capabilities DTC ; customer lifetime value CLTV ; retention; acquisition;

    Abstract : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. READ MORE

  5. 24. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lily Rutström; [2022]
    Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE

  6. 25. Adaptation of Agile Methodology in Mainframe Projects

    University essay from Linköpings universitet/Programvara och system

    Author : Hermus Jeyapaul; [2022]
    Keywords : ;

    Abstract : The software engineering methodologies have played a significant role in an organization that is fuelled by programming. ‘Continuous development’ has been the most popular buzzword of the previous decade. READ MORE