Essays about: "customer reward program"

Showing result 1 - 5 of 11 essays containing the words customer reward program.

  1. 1. Customers Perspective of a Non-Reward Referral Marketing. : A Case Study of OnePlus Smartphone Manufacturer.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Dennis Luu; Sebisubi Lubwama Muhamad; [2016]
    Keywords : Non-reward referral marketing;

    Abstract : Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. READ MORE

  2. 2. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    University essay from

    Author : Jesus Mendoza; Daniel Gonzalez; [2016]
    Keywords : loyalty; customer reward program; grocery store; share of wallet;

    Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

  3. 3. Designing customer rewards programs for repeated purchase using optimization methods

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Agota; Rasmus Olsson; [2015]
    Keywords : Customer rewards programs; CRP; loyalty programs; optimization; profitability;

    Abstract : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. READ MORE

  4. 4. Make a customer, not a sale : A study on customer's perception of loyalty programs

    University essay from Stockholms universitet/Marknadsföring

    Author : Louise Anderson; [2013]
    Keywords : ;

    Abstract : The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. READ MORE

  5. 5. Skapandet av varaktiga kundrelationer : en studie av Länsförsäkringar Bergslagens kundbonussystem

    University essay from SLU/Dept. of Economics

    Author : Sara Hallin; Therese Svensson; [2013]
    Keywords : försäkringsbranschen; kundbonus; kundrelationer; lojalitet; Länsförsäkringar Bergslagen; relationsmarknadsföring; tjänstemarknadsföring;

    Abstract : En växande tjänstesektor som får allt större betydelse och en ökad konkurrens om kunderna är den finansiella tjänstemarknaden. Denna förändring på den finansiella tjänstemarknaden har lett till ett skifte i synen på marknadsföring. READ MORE