Essays about: "customer reward program"

Showing result 6 - 10 of 13 essays containing the words customer reward program.

  1. 6. Make a customer, not a sale : A study on customer's perception of loyalty programs

    University essay from Marknadsföring

    Author : Louise Anderson; [2013]
    Keywords : ;

    Abstract : The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. READ MORE

  3. 7. Skapandet av varaktiga kundrelationer : en studie av Länsförsäkringar Bergslagens kundbonussystem

    University essay from SLU/Dept. of Economics

    Author : Sara Hallin; Therese Svensson; [2013]
    Keywords : försäkringsbranschen; kundbonus; kundrelationer; lojalitet; Länsförsäkringar Bergslagen; relationsmarknadsföring; tjänstemarknadsföring;

    Abstract : En växande tjänstesektor som får allt större betydelse och en ökad konkurrens om kunderna är den finansiella tjänstemarknaden. Denna förändring på den finansiella tjänstemarknaden har lett till ett skifte i synen på marknadsföring. READ MORE

  4. 8. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Alana Knapman; Jon Tronde; [2012]
    Keywords : Customer reward programs; customer loyalty; temporal discounting;

    Abstract : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. READ MORE

  5. 9. Product Reward Discounting on Variance of Time

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Sohel Rana; [2011]
    Keywords : Customer Loyalty; Customer Reward Program; Immediate Reward; Delayed Reward; Discounting; Luxury Reward; Necessity Reward.;

    Abstract : Naturally individuals prefer to receive the rewards after purchasing a certain amount of products or services. Customer rewards program is an effective tool for the company to increase the customer loyalty. Luxury and necessity products can be offered as rewards under the product reward program. READ MORE

  6. 10. Pizzerias but not hairdressers : Market characteristics and customer reward programs

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emma Ekström; [2011]
    Keywords : Customer reward program; market characteristic; purchase incentive; loyalty program; frequency program; reward program; loyalty card; stamp card; loyalty scheme; pizzerias; hairdressers; product type; marginal costs; differentiation.;

    Abstract : Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. READ MORE