Essays about: "customer satisfaction Thesis sample"
Showing result 1 - 5 of 13 essays containing the words customer satisfaction Thesis sample.
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1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE
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2. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Beatrice Nylander & Andreas Edström Supervisor: Patrik Sörqvist Date: 2021 – June Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence. Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE
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3. Online shopping in different cultures and levels of technologies in relation to Customer Satisfaction: Accra (Ghana) and Stockholm (Sweden).
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: This study examines online shopping in different cultures and technologies in relation to customer satisfaction in Stockholm and Accra; a developed city with a developing city respectively. In recent times, the use of the internet has rapidly increased around the globe and with it emerged online shopping as a means employed by which business organizations and individual sellers and service providers to maximize growth. READ MORE
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4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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5. The Digital Transformation of the Swedish Banking Industry : A study on the digitalisation of Swedish banks and how it affects their perspective on customer experience
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : The Swedish banking industry has long been at the forefront when it comes to digital leadership. Currently, this industry is starting to fall behind other industries, and a closer look at the industry reveals that niche banks are having less trouble with adapting new technologies than bigger banks. READ MORE
