Essays about: "customer satisfaction and marketing"

Showing result 21 - 25 of 117 essays containing the words customer satisfaction and marketing.

  1. 21. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE

  2. 22. Understanding when customers leave : Defining customer health and how it correlates with software usage

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Robert Åman; [2017]
    Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

    Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE

  3. 23. What does it take to make them stay? : how place satisfaction relates to willingness to stay of the creative class

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jonas Annell; Felix Terman; [2017]
    Keywords : Creative class; place satisfaction; willingness to stay; place attachment; place marketing; CSI;

    Abstract : Swedish students in smaller university host cities leave in favor of more attractive places after having completed their studies. Failing to retain newly graduated students is a problem for university host cities as educated people are associated with the group referred to as the creative class. READ MORE

  4. 24. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 25. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    University essay from Göteborgs universitet/Graduate School

    Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Abstract : MSc in Marketing and Consumption.... READ MORE