Essays about: "customer satisfaction and marketing"

Showing result 21 - 25 of 48 essays containing the words customer satisfaction and marketing.

  1. 21. Do the Customers Matter in Mergers and Acquisitions?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zuher Kiswani; Mohamad Alam Omarsyah; [2015]
    Keywords : Merger and Acquisition; Customer; Financial Performance; Customer Reactions; Ordinary Least Square; Case Survey study; marketing.; Business and Economics;

    Abstract : Purpose: The purpose of this study is to examine the relationship between post merger financial performance and customer reactions on M&As, as well as how the issues of strategic relationships, integration, marketing, and human resources influence these customer reactions. Method: One of the main reasons why M&A research lacks so much of customer reactions is that the methodological mainstream of M&A research in finance, economics, and strategy areas consist of quantitative surveys based on existing stock market and accounting data, which do not include more detailed customer, employee, and process data. READ MORE

  2. 22. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  3. 23. On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Mohammad Enamul Hoque; [2014]
    Keywords : E-commerce; Uniclast; multiclast; Online shopping; Customer satisfaction; Loyalty; Cellbazar; Instore shopping; Bangladesh;

    Abstract : E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. READ MORE

  4. 24. Coping with institutional constraints with evidence from micro enterprises in Tanzania : What strategies taxi entrepreneurs use to increase sales in Moshi

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Ellika Olsson Aas; Frida Schelin; [2013]
    Keywords : institutions; transaction cost; service management; Moshi; Tanzania; Taxi business; entrepreneur; MSE;

    Abstract : The emerging countries experience constraints for economic development and the institutional environment often appear burdensome for micro- and small enterprises (MSE). A favourable institutional environment reduces transaction costs, creates incentives for development and sustainability of enterprises. READ MORE

  5. 25. Determinants of satisfaction, loyalty and willingness to pay in subscription based streaming services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Ström; Kelly Bueno Martínez; [2013]
    Keywords : satisfaction quality loyalty wtp willingness to pay;

    Abstract : In an era of rapid change the multimedia content distributors have seen business model after business model become obsolete because of piracy. The rise of subscription based streaming services using a business model of a monthly subscription with access to a large library of content has brought hope of a promising future. READ MORE