Essays about: "customer satisfaction and marketing"

Showing result 36 - 40 of 148 essays containing the words customer satisfaction and marketing.

  1. 36. Past, Present and Future of Brand Trust : A case study done in the Swedish market

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Alexander Bergström; Stefan Zuazu; [2019]
    Keywords : Brand trust; Digitalization; Satisfaction; Communication; Authenticity and Blockchain;

    Abstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE

  3. 37. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  4. 38. Sharing Economy Services – Analysis of Customers’ Motives and Concerns

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Maike Kathrin Schröder; Anna Theresa Theilen; [2019]
    Keywords : sharing economy services; accommodation sharing; motives; concerns; customer satisfaction; generation; peer-to-peer P2P ;

    Abstract : Sharing economy services have grown significantly in the last decade. Thereby, P2P accommodation sharing services represent one of the largest sectors and play a crucial role in the tourism industry. READ MORE

  5. 39. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  6. 40. Customer Behaviour Analysis of E-commerce : What information can we get from customers' reviews through big data analysis

    University essay from KTH/Entreprenörskap och Innovation

    Author : Kelvin Soen; Bo Yin; [2019]
    Keywords : Customer behaviour analysis; Online reviews; text analysis; cultures; genders; e-commerce;

    Abstract : Online transactions have been growing exponentially in the last decade, contributing to up to 11% of total retail sales. One of the parameters of success in online transactions are online reviews where customers have the chance to assign level of satisfaction regarding their purchase. READ MORE