Essays about: "customer satisfaction customer relationship management"

Showing result 1 - 5 of 82 essays containing the words customer satisfaction customer relationship management.

  1. 1. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jakob Mehlig; Simon Rosén; [2023]
    Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

  3. 2. COMPANY VALUE CREATION; GETTING CUSTOMERS INVOLVED WHILE IN THE PROCESS OF VALUE CREATION (VC) : A Case study of Prolog KB Örebro (A company specialised in distribution services)

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Enih Nwinaa Munyam; [2023]
    Keywords : Value Craetion; Customer Value creation; customer satisfaction; Logistic; Distribution; case study.;

    Abstract : AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of competitiveness. Literature suggests that one of the most efficient ways is to provide to customers what they need and or want in other words satisfy the customer by providing to them their needs and wants. READ MORE

  4. 3. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    University essay from Umeå universitet/Företagsekonomi

    Author : Maike Strube; [2022]
    Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

    Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

  5. 4. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  6. 5. The Impact of Environmental Management on Financial Performance in SMEs, Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Shamil Mehdijev; Ravindra Reddy Kolli; [2022]
    Keywords : Environmental management; SME; Sustainability; Financial performance;

    Abstract : Environmental management plays one of the key roles in the current corporate world due to its benefits on brand identity, competitiveness, and customer satisfaction The relationship between environmental management and financial performance has been the focus of many studies in the recent 20 years, however, a steady conclusion is missing on this topic. The impact of environmental management on financial performance in Swedish SMEs in the energy sector has been investigated in this quantitative study. READ MORE