Essays about: "customer satisfaction in personal banking"

Showing result 1 - 5 of 6 essays containing the words customer satisfaction in personal banking.

1. 1. Comparative Study of Mobile Payment Apps: Google Pay and PayPal using Nielsen’s Usability Heuristics

   University essay from

   Author : Lakshmi Srinidh Pachabotla; Cherishma Konka; [2022]
   Keywords : Google Pay; Heuristic Principles; Mobile Payment Apps; PayPal; Usability;

   Abstract : Mobile banking is a feature bringing customer transactions to the doorstep of mobile users by sitting at home. As the demand for mobile payment applications has increased, numerous payment applications are developed throughout the world. READ MORE

3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

4. 3. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Rosie Azimi; Matilda Karlsson; [2017]
   Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

   Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE

5. 4. The Impact of CRM in Customer Relationships

   University essay from Institutionen för marknadsföring (MF)

   Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
   Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

   Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE

6. 5. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE