Essays about: "customer satisfaction kano"

Showing result 1 - 5 of 20 essays containing the words customer satisfaction kano.

  1. 1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

    University essay from SLU/Dept. of Economics

    Author : Oscar Klofsten; [2021]
    Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

    Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

  3. 2. Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Frida Nyström; Mimmi Forsberg; [2020]
    Keywords : Advertising; Sexism; Quality Attributes; Fashion; Kano; Objectification; Femvertising; Gender Stereotypes; Gender; Sex; Female Fast Fashion Industry;

    Abstract : Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). READ MORE

  4. 3. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  5. 4. Verification of CEVT Steering System Specification

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Adam Lundström; [2019]
    Keywords : Product development; Product specification; Kano; Quality Function Deployment; QFD Steering gear; Steering column; Customer needs; Metrics;

    Abstract : This thesis covers the development of a component specification for the steering system of vehicles engineered by CEVT. This includes the components steering column, intermediate shaft, steering gear and tie rods. Due to the reuse of requirements on the component specification from previous projects it now lacks connection to customer needs. READ MORE

  6. 5. Improvement of customer's satisfaction in aviation industries

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Arnaud MOULIN; [2017]
    Keywords : Kano Model; Aviation industries; Customer satisfaction;

    Abstract : This aim of our scientific article is analysing how aviation industries can improve their customer’s satisfaction based on Kano Model. In fact, we noted in this article that there is no interaction found between « attractive » and « one dimensional » attributes. READ MORE