Essays about: "customer satisfaction mba thesis"
Found 2 essays containing the words customer satisfaction mba thesis.
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1. Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing
University essay from Avdelningen för ekonomiAbstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE
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2. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE