Essays about: "customer satisfaction on the service of a hotel thesis"

Found 5 essays containing the words customer satisfaction on the service of a hotel thesis.

1. 1. Reaching the Service Recovery Paradox : Using the Anchoring Effect to Reduce Required Monetary Compensation

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jesper Björkman; Nathalie Kron; [2022]
   Keywords : service failure; service recovery; service recovery paradox SRP ; anchoring effect; cognitive bias;

   Abstract : Aim: When service failures occur, companies must use service recovery actions to recover customer satisfaction. The service recovery paradox refers to the paradox which occurs when a customer is more satisfied after successful service recovery, than they would have been if no failure had occurred. READ MORE

3. 2. Business Intelligence in the Hotel Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Rei Shahini; [2020]
   Keywords : Business Intelligence; Hotel Industry; Big Data; Artificial Intelligence; Hospitality; Tourism;

   Abstract : Applications of artificial intelligence (AI) in hospitality and accommodation have taken an enormous percentage of service-provision, helping automate most of the processes involved such as booking and purchasing, improving the guest experience, tracking of guest preferences and interests, etc. The aim of the study is to understand the roles, benefits and issues with the improvement of business intelligence (BI) in hospitality. READ MORE

4. 3. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

5. 4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

6. 5. Hôtel Chevillon Has the paint come off?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sebastian Palm; Sanna Uppling; [2009-04-16T08:09:11Z]
   Keywords : ;

   Abstract : Background and problem: In the 19th century Grez‐sur‐Loing held an important role in the world of art, especially when it comes to Nordic artists. The foundation Grezsur‐ Loing based in Sweden bought Hôtel Chevillon in the early 1990´s and hopes were high that it would serve as sanctuary for artist and authors, a chance to work in a historic environment far away from the stress of the modern society, but still close to one of the art capitals of the world: Paris. READ MORE