Essays about: "customer service management in hospitality industry"

Found 5 essays containing the words customer service management in hospitality industry.

  1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 2. Applying Revenue Management to the Last Mile Delivery Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Peter Finnman; [2018]
    Keywords : Revenue Management; Last Mile Delivery; Machine Learning; Supervised Learning; Gaussian Process; Willingness-to-pay; Decision Tree; Dynamic Pricing; Operations Research; Revenue Management Information Flow; Intäktsoptimering; Sista Milen-leverans; Informationsflöden inom Intäktshantering; Maskininlärning; Övervakat Lärande; Gaussiska Processer; Betalningsvilja; Beslutsträd; Dynamisk Prissättning; Verksamhetsforskning;

    Abstract : The understanding of what motivates a customer to pay more for a product or service has al-ways been a fundamental question in business. To the end of answering this question, revenue management is a business practice that revolves around using analytics to predict consumer behavior and willingness-to-pay. READ MORE

  4. 3. Business Plan Design : Green Touch

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Navaneethan Govindaraju; Rakesh Pallati; [2012]
    Keywords : Digital Menus; E-menus; Green Touch; Menus; Restaurant Menus;

    Abstract : Green Touch is a start-up company in the Digital Menu arena that offers clients with an All in One Digital Technology solution and 24/7 customer support. Our goal is to offer a complete digital solution for the hospitality industry by offering state of the art technology which enables businesses to be more productive by reducing work flow for its employees and yet substantial increase profits. READ MORE

  5. 4. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE

  6. 5. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE