Essays about: "customer supplier interaction"
Showing result 11 - 15 of 19 essays containing the words customer supplier interaction.
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11. Value co-creation within “card game encounters” : Facilitating the customer and supplier learning processes through interaction
University essay from Avdelningen för företagsekonomiAbstract : Marketing is on the path of evolving to a Service-Dominant (S-D) Logic perspective. S-D Logic researchers have acknowledged that customers do not only receive value, they contribute to create value and subjectively assess it in use - a notion that challenge the logic of traditional marketing. READ MORE
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12. Relationships between Maritime Container Terminals and Dry Ports and their impact on Inter-port competition
University essay from Internationella HandelshögskolanAbstract : Globalization of the world’s economy, containerization, intermodalism and specialization have reshaped transport systems and the industries that are considered crucial for the international distribution of goods such as the port industry. Simultaneously, economies of location, economies of scope, economies of scale, optimization of production factors, and clustering of industries have triggered port regionalization and inland integration of port services especially those provided by container terminals. READ MORE
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13. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector
University essay from Ekonomihögskolan, ELNUAbstract : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE
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14. Smart Grid District Heating Business Model – Smart Energy Management from a Customer and End User Perspective: A case study of smart grid District Heating Business Development in Malmö, Hyllie
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Background: The current mass proliferation of information and communication technology (“ICT”) has created the ability to communicate with customers and manage energy production in unprecedented ways. With the arrival of “smart” energy meters and wireless communication, a new level of customer interaction is possible. READ MORE
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15. Value creation and relationships in transformation : A study of social media in the travel industry
University essay from Institutionen för ekonomisk och industriell utvecklingAbstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE