Essays about: "customer supplier interaction"

Showing result 16 - 20 of 20 essays containing the words customer supplier interaction.

  1. 16. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Institutionen för ekonomisk och industriell utveckling

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : Travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  3. 17. Value creation and relationships in transformation : A study of social media in the travel industry

    University essay from Företagsekonomi

    Author : Joakim Bergström; Mariel Svensson; [2010]
    Keywords : travel company; travel agency; internet; social media; marketing;

    Abstract : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. READ MORE

  4. 18. Hur uppfattas företagets service av slutkonsumenten?

    University essay from SLU/Dept. of People and Society

    Author : Ann Louise Assarsson; Cim Ericzon; [2008]
    Keywords : enkätundersökning; kundundersökning; service management; service;

    Abstract : We are two students of Horticulture management with marketing profile, now doing an extended course in Business Leadership within horticulture and agriculture. During our 2 years of studies we have used the same company once before, and this project is an expansion of a previous piece of work. READ MORE

  5. 19. Creating customer value : A case study at Stilexo

    University essay from IHH, Företagsekonomi

    Author : Marcus Gustafsson; David Elg; [2008]
    Keywords : Customer value; co-creation; casting; product value; service value;

    Abstract : The competition between organizations has become tougher due to the globalization of the market place. This case study has been conducted at Stilexo, which are situated in Skillingaryd. Stilexo is an aluminum die caster and is a part of the Alteams group. READ MORE

  6. 20. What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers

    University essay from IHH, Företagsekonomi

    Author : Elina Lejon; Linda-Marie Wahlund; Jennie Berggren; [2005]
    Keywords : Fläkt Woods; Business to Business marketing; B2B; Customer research; the 4 P s; Customer value;

    Abstract : This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. READ MORE