Essays about: "customer targeting."

Showing result 1 - 5 of 36 essays containing the words customer targeting..

  1. 1. Personalized Advertising Online and its Difficulties with Customer Privacy

    University essay from Karlstads universitet; Karlstads universitet

    Author : Sanne Dahlgren; Beatrice Tabell; [2018]
    Keywords : online advertising; personalized advertising; personalized-privacy paradox; privacy concerns; value creation; value co-creation; value co-destruction;

    Abstract : Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers.  Design/methodology/approach: A qualitative study through 14 semi-structured interviews. READ MORE

  2. 2. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Lars Wöldern; [2018]
    Keywords : automation; marketing; machine learning; artificial intelligence; Linkedin; Bing; Google; web scraping; Headless Chrome; social selling; sales prospecting;

    Abstract : The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in processes such as demographics research, and sales and campaign planning. However, if your business needs require further filtration of data, beyond what is provided by existing filters, the volume and rate at which data can be manually sifted, is constrained by the speed and accuracy of employees, and their digital competency. READ MORE

  3. 3. How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacob Dyberg; Per Nord; Johan Svensson; [2018]
    Keywords : Micro-sized firms; social media managers; social media; customer engagement; content appeals; social media targeting; social media timing and frequency; qualitative research; semi-structured interviews;

    Abstract : Background: Social medias have contributed to big changes in the way firms and customers interact with each other. Due to the great amount of people using social medias, firms have understood the importance of incorporating social medias in their marketing strategy. READ MORE

  4. 4. Development of a tool to characterize business models for forestry services

    University essay from SLU/Department of Forest Biomaterials and Technology (from 131204)

    Author : Filip Benjaminsson; [2018]
    Keywords : contractor forestry; service design; harvesting; silviculture; customer requirements;

    Abstract : The Northern Periphery and Arctic (NPA) region is a part of northern Europe with common characteristics of low population density and low economic diversity, but with an abundance of natural resources. The region covers areas in eight countries, of which this study has focused on Sweden, Finland, Great Britain, and Ireland. READ MORE

  5. 5. Evaluation of the increased pre-harvest forecasting precision of sawlog supply by use of historical harvester data and wood properties models : a case study on Scots pine in northern Sweden

    University essay from SLU/Department of Forest Biomaterials and Technology (from 131204)

    Author : Sara Holappa Jonsson; [2018]
    Keywords : forecasting; wood characteristics; imputation; value chain; wood procurement; heartwood diameter; big data;

    Abstract : Nordic wood procurement is customer-oriented and involves real-time steering of the procurement according to products and markets. The development of better products and increased process efficiency is important for industrial customers. READ MORE