Essays about: "customer targeting."

Showing result 16 - 20 of 61 essays containing the words customer targeting..

  1. 16. Canoo Link : From City to Nature

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Andreas Berg; [2021]
    Keywords : Electric vehicle; Autonomous driving; Utility; Subscription; Leisure activities; Nature;

    Abstract : People in cities have a need of recreation. Leisure activities are a big part of people’s health and well- being. Many leisure activities are practiced outside in the nature. Today many citizens do not own a car and public transportation fail to meet the peoples need to move out from the city center out into the wild nature. READ MORE

  3. 17. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  4. 18. Exploring the role of technology in innovative social business models

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : JULIA HEDE MORTENSEN; [2021]
    Keywords : ;

    Abstract : Business models in all industries are being disrupted by advanced technology (Morrar et al., 2017). This technological shift has the potential to create a more inclusive, global society (Tarik et al., 2020). READ MORE

  5. 19. Identifying Users, Customers and Stakeholders : A Case Study of Salta Friends AB’s Application for the Persons with Disabilities

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : YUE SHI; VINEETA PENDSE; [2020]
    Keywords : People with disabilities; ICT Applications; Revenue Models; Customers; Users; Personer med funktionshinder; IKT-program; intäktsmodeller; kunder; användare;

    Abstract : När man utvecklar en applikation för informations- och kommunikationsteknik (ICT) som syftar till att hjälpa funktionsnedsatta individer är det viktigt att ta hänsyn till deras utmaningar och behov. Samtidigt är det också viktigt att förstå svårigheten i att utforma en universell ICT-applikation som ska passa dem alla på grund av deras motstridiga behov och kapacitet. READ MORE

  6. 20. Rent More, Buy Less: A Quantitative Study on Men's View on Renting Clothes Online

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Brandin; Elisa Dittes; [2020]
    Keywords : Collaborative consumption; Online clothing rental; Gender differences; Barriers to adoption; Perceptions;

    Abstract : The present overconsumption of fashion leaves a massive ecological footprint on the planet. An emerging business model in collaborative consumption addressing this problem is online clothing rentals, which allow consumers to rent everyday clothes instead of buying them. READ MORE