Essays about: "customer trust in hotel industry"

Found 3 essays containing the words customer trust in hotel industry.

  1. 1. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Hanna Lundin; [2021]
    Keywords : EWOM; Trust; Source Credibility; Hotel industry; Online reviews; Hotel Stay; Purchase intention;

    Abstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE

  3. 2. Trust Between Customers and Hotels: Through the Expression of Trust of Customers

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Yi-Ping Liu; [2020]
    Keywords : Trust; Customer Trust; Hotel Trust; Hotel Sector; Hospitality; Tourism; Service Industry; Tripadvisor; Netnography; Social Sciences;

    Abstract : The thesis aims to explore the customers' attitude and perception about trust between customers and hotels through the expression of trust of customers. Hotels nowadays interact and build relationships with customers frequently where there are many possible terms evoking expression of trust customers. READ MORE

  4. 3. Empowerment, Contextual Performance & Job Satisfaction -      A Case Study of the Scandic Hotels in Jönköping -

    University essay from IHH, Företagsekonomi; IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Sandra Alibegovic; Andrew Hawkins; Mitesh Parmar; [2009]
    Keywords : Job Satisfaction; Employee Empowerment; Contextual Performance; Hotel Service Industry; Scandic Hotels;

    Abstract : Purpose: The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours. Background: Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. READ MORE