Essays about: "customer value proposition"

Showing result 1 - 5 of 77 essays containing the words customer value proposition.

  1. 1. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  2. 2. Investigating the elements of Customer Value Creation in a Circular Business Model : A case of a Swedish startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Anirud Gopal Jayashree; Yogeshwaran Ravindran; [2020]
    Keywords : Customer value; customer satisfaction; elements of customer value creation; drivers of customer satisfaction; start-up; circular business model; circular economy;

    Abstract : The circular economy and its implications on businesses have been an area of interest for researchers and firms alike. The transition has been a rough one, but many firms are moving towards sustainable practices these days, if not circular. READ MORE

  3. 3. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  4. 4. Value creation from sustainability efforts : How customers’ value creation is affected by providers’ communication of sustainability efforts

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Angeldal; Anton Westin; [2020]
    Keywords : Customers; Value creation; Indirect interaction; Service Logic; Sustainability effort; Value proposition;

    Abstract : As sustainability becomes a more prominent part of people’s lives, firms that embrace sustainability can create more value for customers. Value has traditionally been seen as being determined by the provider. However, recent theorisations have conceptualised value as being created by the customer with interactions as a key component. READ MORE

  5. 5. Implementation of a traffic interceptor for Anybus CompactCom

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Francisco Javier MacOtela Lopez; Javier Gaztelumendi Arriaga; [2020]
    Keywords : Technology and Engineering;

    Abstract : The aim of this project is to design and develop a traffic interceptor for the Anybus protocol. This protocol is owned by HMS Industrial networks and its use is intended to enable industrial devices to communicate with any fieldbus or industrial Ethernet network. READ MORE