Essays about: "customer value proposition"

Showing result 21 - 25 of 115 essays containing the words customer value proposition.

1. 21. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

3. 22. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

4. 23. Discovering a need for marketing services in the small restaurant industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Hasen Hafid; Isak Kucukköse; [2022]
   Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

   Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE

5. 24. Organizing Digital Service Offerings for More Sustainable Managerial Practices : A qualitative study in the IT industry

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Maria Ivarsson; [2022]
   Keywords : Innovation; Sustainability-oriented service innovation; Service innovation; Sustainable development; Sustainability; Digitalization; Business model innovation; Climate assessment analysis; Sustainable development;

   Abstract : Sustainability, service innovation, and digitalization are topics discussed around the world. The three areas are each developing rapidly and are needed to be intertwined to find solutions to the environmental crisis the world is currently facing. However, how this is supposed to be done is still unclear. READ MORE

6. 25. How a Socio-technical Systems Theory Perspective can help Conceptualize Value Co-Creation in Service Design : A case study on interdisciplinary methods for interpreting value in service systems

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : William Jedbäck; [2022]
   Keywords : Service Design; Value Co-creation; Organizational Systems; STS;

   Abstract : Background: Industrial actors see an increased relevance in adopting and promoting services within their business model in order to differentiate themselves on the market and drive growth. Service design is suggested to aid companies in this endeavor by supporting value co-creation between service provider and customer, however, new interdisciplinary methods are warranted in order to better represent and understand value co-creation in complex organizational systems. READ MORE