Essays about: "customer value"

Showing result 1 - 5 of 1178 essays containing the words customer value.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  2. 2. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate

    University essay from Göteborgs universitet/Graduate School

    Author : Constance Ekström Skeppstedt; Clara-Beatha Björck; [2021-07-07]
    Keywords : Servitization; Product-Service Systems; Indoor Air Quality; Indoor Climate; HVAC-R Industry; Customer Value; Property Owners;

    Abstract : In an environment that constantly changes and with increasing competition, firms struggle to staycompetitive. To be able to compete, firms have to differentiate. One way to do so is throughservitization. By offering customers services instead of products, firms can improve their offeringto customers by increased customization. READ MORE

  3. 3. Exploring the possibilities for MaaS in the everyday mobility - A qualitative study of pilot projects in different phases

    University essay from Göteborgs universitet/Graduate School

    Author : Gabriel Bredstenslien Johansson; [2021-07-07]
    Keywords : Mobility as a Service; MaaS; Business modelling; Business model design; Business model development; Business model innovation;

    Abstract : The objective of this research is to identify how MaaS solutions can be designed to have agreater impact on everyday mobility. This research contributes by identifying existing barriersfor present projects in all of their phases as well as expressing possible solutions movingbeyond them, based on state-of-art business model theory. READ MORE

  4. 4. Design and Assessment of an Engine for Embedded Feature Annotations

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Tobias Schwarz; [2021-03-03]
    Keywords : Embedded Annotations; Feature; Software Engineering; Software Product Line; Git; Partial Commits;

    Abstract : Features are an inherent unit of development of every software; and are defined as aset of implementation artifacts that constitute a functionality that adds value to theproduct, and is perceived useful by the customer. Locating features in source code isa typical software developer task, whether it before implementing a new feature, ormaintaining and bug fixing of existing ones, as it is essential to know where to makechanges. READ MORE

  5. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE