Essays about: "customer-dominant logic CD Logic"

Found 1 essay containing the words customer-dominant logic CD Logic.

  1. 1. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    University essay from Karlstads universitet/Handelshögskolan

    Author : Karwan Nisstany; Sasha Knezevic; [2017]
    Keywords : customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Abstract : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. READ MORE