Essays about: "customer-driven development"

Showing result 1 - 5 of 7 essays containing the words customer-driven development.

  1. 1. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  3. 2. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

  4. 3. Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC

    University essay from Lunds universitet/Innovationsteknik

    Author : Emma Malmström; [2017]
    Keywords : Service Innovation; Global Account Management; Customer Needs; Customer-Driven Innovation; Speed to Market; Business and Economics; Technology and Engineering;

    Abstract : Title: Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC Author: Emma Malmström – Master of Science in Industrial Engineering and Management, em.malmstrom@gmail. READ MORE

  5. 4. Connected Networks & Information Logistics The Vertical Synchronization of Intermodal Transportation with Supply Chains

    University essay from Göteborgs universitet/Graduate School

    Author : Amrith Armstrong; [2016-09-21]
    Keywords : ;

    Abstract : Globalization and the technological development during the past few decades have enabled the increased speed of communication and trade which we witness today. Companies are thereby able to outsource activities which are not considered as a core competency to supply chain actors who specialize in those specific activities. READ MORE

  6. 5. How to improve the inbound flow of an manufacturing company : Analyzing and refining the Customer-driven Purchasing method

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Eric Hedén; Fredrik Tiedemann; [2014]
    Keywords : Customer-driven Purchasing; CDP-method; Portfolio purchasing; Customer Order Decoupling Point; Supply chain strategy; Standardization; Over-specification;

    Abstract : Purpose: The purpose of this research is to analyze the CDP-method in order to develop and refine the method. The method is developed and presented in Bäckstrand (2012), with the aim to strengthen the competitiveness of manufacturing companies. READ MORE