Essays about: "customer-perceived value"

Showing result 1 - 5 of 31 essays containing the words customer-perceived value.

  1. 1. E-commerce Platforms from a Customer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henrike Wörmer; Asja Sophie Schrader; [2020]
    Keywords : e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

    Abstract : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. READ MORE

  2. 2. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  3. 3. The Perceived Value Of Loot Boxes : A Qualitative Study On The Service Outcome Of Loot Boxes

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Albin Johansson; Sebastian Grönström; [2020]
    Keywords : service outcome; loot boxes; customer perceived value; customer value creation; video game industry;

    Abstract : In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offering of loot boxes in video games. READ MORE

  4. 4. Valuable aspects of Slow Fashion : A consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elvira Håkansson; [2020]
    Keywords : Slow fashion; slow fashion characteristics; valuable aspects; slow fashion industry; consumption choices; perceived value; value package model;

    Abstract : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. READ MORE

  5. 5. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE