Essays about: "customer-perceived value"

Showing result 16 - 20 of 43 essays containing the words customer-perceived value.

  1. 16. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE

  3. 17. Evaluating Circular Business Models : Bridging the gap between circular business models and customer perceived value

    University essay from Uppsala universitet/Industriell teknik

    Author : Tommie Blad; Goran Ibrahim; [2020]
    Keywords : circular business models; perceived customer value; perceived benefits; perceived sacrifices;

    Abstract : This research looks into the emerging trend of circular economy which is fairly young, but have still gotten a lot of recognition in the past few years. The purpose of the research was to identify bridging activities between circular business models and customer perceived value. READ MORE

  4. 18. The value of traditional travel agency in the digital age

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Rouya Liao; [2020]
    Keywords : traditional travel agency; value; digitalization; tourism.; Social Sciences;

    Abstract : In contemporary tourism, technology enables travelers to make travel arrangements in various ways, for example they can reserve tickets directly from airlines company’s website or purchase products from online travel agencies. Considering that travelers have many alternatives but insist in making transactions with traditional travel agencies, there must be something that makes traditional travel agency a valuable object. READ MORE

  5. 19. Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johannes Arendt; Cecilia Alexandra Thuy Finell; Emelie Nortén; [2019]
    Keywords : brand loyalty; generation cohort theory; generation x; customer perceived value; Business and Economics;

    Abstract : .... READ MORE

  6. 20. The impact of perceived product quality, service quality and transaction cost on the customer’s willingness to pay after a price increase

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Sheida Ghavamzadeh; [2019]
    Keywords : customer perceived value; willingness to pay; price increase; utilitarian and hedonic; value-based pricing; pricing strategy;

    Abstract : Objective: The objective of the study is to learn how the customer’s willingness pay after a price increase differs given different product conditions. Specifically, how it differs between high and low involvement products and hedonic and utilitarian products. READ MORE