Essays about: "customer-perceived value"

Showing result 21 - 25 of 43 essays containing the words customer-perceived value.

  1. 21. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  3. 22. Customer-Perceived Value of Mobile Multi-Media Guides for Visitor-Centered Organizations

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Frida Tellinger; [2018]
    Keywords : Customer-perceived value; mobile multi-media applications; visitor-centered organizations; technological subscription-based services; Upplevt kundvärde; mobila multi-mediaapplikationer; besöksorienterade organisationer; tekniska prenumerationsbaserade tjänster;

    Abstract : The field of technological subscription-based services are growing, and more organizations are using this strategy to provide their customers with products and services. Even though the market is growing the theories concerning the perceived value of their customers are not. READ MORE

  4. 23. Produktlansering i skogsmaskinsektorn : kundvärdet av sågenheten R5500

    University essay from SLU/Dept. of Forest Products

    Author : Christoffer Stampe; [2017]
    Keywords : innovation; kapsprickor; kundnöjdhet; JPS Teknik; skogsteknologi; skördaraggregat;

    Abstract : Utveckling av ny och effektivare skogsteknik är en del av lösningen för att möta de klimatförändringar jorden står inför. Men detta kan vara en svår uppgift. Av alla produkter som lanseras på marknaden uppskattas endast 10 % överleva. READ MORE

  5. 24. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Emma Winblad von Walter; [2017]
    Keywords : International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Abstract : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. READ MORE

  6. 25. Customer perceived value and the importance of information visualization in a B2B context : Case study of a Swedish low-volume, process-oriented manufacturing company

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Karaca-Rojan Erbil; [2016]
    Keywords : Visualization; Customer Perceived Value; B2B Relationship; Visualisering; Kundens Uppfattade Värde; B2B Förhållande;

    Abstract : It was Thomas Babington Macaulay who once stated that “… logicians may reason about abstractions. But the great mass of men must have images”. READ MORE