Essays about: "customer"

Showing result 1 - 5 of 3765 essays containing the word customer.

  1. 1. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Johansson; [2020-08-31]
    Keywords : nudging; sustainable consumption; injunctive norm; descriptive norm; Fairtrade; KRAV; EU Organic;

    Abstract : MSc in Economics.... READ MORE

  2. 2. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  3. 3. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. READ MORE

  4. 4. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

    University essay from Göteborgs universitet/Graduate School

    Author : Hannes Marten; [2020-07-23]
    Keywords : Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

    Abstract : Introduction: The ongoing transformation towards emission-free means of transportation goes alongwith the resource-intensive production and integration of electric vehicle batteries. Despite theenvironmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacityover time and use and are only usable for transportation purposes until reaching 70 to 80 residualcapacity. READ MORE

  5. 5. INNOVATION DIFFUSION AT SMART EYE - How can Smart Eye influence the rate of diffusion of their product SAIDMS?

    University essay from Göteborgs universitet/Graduate School

    Author : Angus Palmberg; [2020-07-23]
    Keywords : ;

    Abstract : Road accidents cause millions of deaths and cost around 3% of annual GDP for mostcountries every year, 80-90% of which are due to human error. European and Chineseauthorities have put regulations in place, calling for increased use of advanced monitoringsystems which can reduce fatalities and costs associated with road accidents. READ MORE