Essays about: "customers’ loyalty."

Showing result 1 - 5 of 233 essays containing the words customers’ loyalty..

  1. 1. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Emanuelsson; [2019-07-09]
    Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

    Abstract : Master’s Degree Project in Innovation and Industrial Management. Master’s Degree Project in Innovation and Entrepreneurship... READ MORE

  2. 2. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  3. 3. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

  4. 4. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet; Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  5. 5. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE