Essays about: "customers"

Showing result 1 - 5 of 3325 essays containing the word customers.

  1. 1. THE IMPACT OF THE INTERNET OF THINGS ON ESTABLISHED BUSINESS MODELS - A multiple case study of Swedish insurance companies

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Emanuelsson; [2019-07-09]
    Keywords : Insurance; Internet of Things; IoT; Business Model; Business Model Canvas; Business Model Innovation;

    Abstract : Master’s Degree Project in Innovation and Industrial Management. Master’s Degree Project in Innovation and Entrepreneurship... READ MORE

  2. 2. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  3. 3. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  5. 5. An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Edman; Johanna Lilliecreutz; [2019-07-09]
    Keywords : sharing economy; service innovation; car sharing; peer-to-peer car sharing; value proposition; value proposition canvas; participation motives;

    Abstract : Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences such as increased congestion, limited parking space, as well as increased pollution. READ MORE