Essays about: "customers"

Showing result 21 - 25 of 4759 essays containing the word customers.

  1. 21. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 22. What new practices emerged following VAR in football among spectators, and how do these practices relate to potential value co-creation and co-destruction?

    University essay from Göteborgs universitet/Graduate School

    Author : Salih Tilki; Kanti Das Mrinmoya; [2023-07-03]
    Keywords : video assistant referee; practice theory; consumption practices; emotional practices; value co-creation; value co-destruction; interactive value formation;

    Abstract : Technological tools are widely used in all industries. In football, Video Assistant Referee (VAR) has been implemented and is becoming more common in nearly all domestic leagues and international organizations. Previous research has shown how VAR affected the game objectively, as well as people's perspectives toward this new technology. READ MORE

  4. 23. Offering a managerial perspective on stress management in the restaurant industry - How do managers perceive and handle stress in their daily work?

    University essay from Göteborgs universitet/Graduate School

    Author : Amelia Lindh; Kevin Torgersson; [2023-06-29]
    Keywords : Stress management; coordination; accountability; predictability; common understanding; routines; flexibility; adaptation; restaurant industry;

    Abstract : Stress management is a significant topic to study within management as employee well-being and stress experienced at work is rising. One industry where work stress is increasingly rising is the restaurant industry. READ MORE

  5. 24. How does participation in GVCs affect the level of autonomy of suppliers in the automotive industry? A thematic analysis of interviews with suppliers in the automotive industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Henrik Hanning; Astrid Simonsen; [2023-06-28]
    Keywords : Global value chains; supplier autonomy; automotive industry; qualitative research; Swedish suppliers;

    Abstract : This study aimed at investigating how participation in GVC’s affect the level of autonomy of suppliers in the automotive industry. Companies' international value chains are arguably more interconnected than ever before. READ MORE

  6. 25. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE