Essays about: "cuteness communication"
Found 2 essays containing the words cuteness communication.
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1. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. READ MORE
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2. Cuteness as a form of communication. An on-line experience.
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : During the 20th century popular culture has been developing a special communication form which hasn't been used before. Cuteness as a form of communication has become a new effective method of strategic marketing, PR campaigns and branding. READ MORE