Essays about: "data-drivenness"

Found 1 essay containing the word data-drivenness.

  1. 1. Data-drivenness: (big) data and data-driven enterprises - A multiple case study on B2B companies within the telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Giulia Di Mascio; [2019-07-08]
    Keywords : digitalization; big data; big data analytics; data-drivenness; data-driven enterprise; datadriven company; organizational change;

    Abstract : In the digitalization era where increasingly larger amount of data is created every day, companies have a great opportunity at their disposal: data-drivenness. It essentially implies that enterprises can exploit big data through Big Data Analytics (BDA) in order to gather relevant insights for their decisions. READ MORE