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Found 5 essays matching the above criteria.

1. 1. The Impact of Supply Chain Management on Dealer Satisfaction in the Automotive After-Sales Business : A Study on Dealers of an Automotive Company in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Alice-Friederike Mueller; [2014]
   Keywords : Supply Chain Management; Relationship Management; Dealer Satisfaction; After-Sales Business; Relationship-Satisfaction Model; 4S Model;

   Abstract : Aim: The objective of the study was to create knowledge on how supply chain management (SCM) can generate and impact satisfaction related to dealer - original equipment manufacturer (OEM) relationships. In this context, the after-sales market was investigated since it became the cash cow of the automotive industry after the financial crisis in 2008. READ MORE

3. 2. The Effects of Customer Relationship Marketing Practices on Customer Satisfaction among the Customers of Ghana Oil Company Limited.

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Sowu Avogbedoh; Freda Owusu Asamoah; [2011]
   Keywords : Customer Relationship Marketing; Customer Satisfaction; Tangibility; Responsiveness;

   Abstract : The Ghanaian economy has recently received massive growth for various reasons. However, much of the growth is attributed to the recent discovery of crude oil in commercial quantities. This phenomenon has led to the springing up of many Oil Marketing Companies (OMC’S) which of latest count has 84 OMC’S and counting. READ MORE

4. 3. Customer Satisfaction Analysis

   University essay from Statistik

   Author : Laura Funa; [2011]
   Keywords : customer satisfaction analysis; game theory; Shapley value; kano modelling; hierarchical logistic regression; canonical correlation analysis;

   Abstract : The objective of this master thesis is to identify “key-drivers” embedded in customer satisfaction data. The data was collected by a large transportation sector corporation during five years and in four different countries. READ MORE

5. 4. The Value of Feedback : Improvements based on the Voices of Customers & Dealers

   University essay from Handelshögskolan BBS

   Author : Jacqueline Matschke; Heidi Pedersen; [2009]
   Keywords : Customer Focus; Dealer Partnerships; Encouragement; Expectations; Feedback; Internal Marketing; Knowledge; Monitoring; Motivation; Organizational Culture; Organizational Learning; Quality; Recognition; Relationships; Role Models; Satisfaction;

   Abstract : This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. READ MORE

6. 5. Approaches of Aftermarket Services for Successful Customer Relations : A Study of Volvo Trucks de México S.A. de C.V.

   University essay from KTH/Industriell ekonomi och organisation

   Author : Anders Parmbro; [2004]
   Keywords : aftermarket; truck industry; customer relations; Volvo; Mexico; dealer operations; service management; relationship marketing; customer satisfaction; customer loyalty;

   Abstract : It has for many businesses, especially on competitive markets, become fundamental to offer augmented services around the core product, with the aim of building lasting and mutually beneficial relationships with the customers. The author of this thesis has investigated such services offered on the Mexican truck aftermarket. READ MORE