Essays about: "deceptive design"

Showing result 1 - 5 of 13 essays containing the words deceptive design.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 2. Comparative Analysis of Language Models: hallucinations in ChatGPT : Prompt Study

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Elias Hanna; Alija Levic; [2023]
    Keywords : Large Language Models; Hallucinations; ChatGPT; Stora Språkmodeller; Hallucinationer; ChatGPT;

    Abstract : This thesis looks at the percentage of hallucinations in two large language models (LLM), ChatGPT 3.5 and ChatGPT 4 output for a set of prompts. This work was motivated by two factors: the release of ChatGPT 4 and its parent company OpenAI, claiming it to be much more potent than its predecessor ChatGPT 3. READ MORE

  4. 3. Dark Patterns in the Travel Industry : A study on users’ perception of dark patterns on airline companies’ websites

    University essay from Uppsala universitet/Informationssystem

    Author : Ebba Holmberg; Sarah Manse; [2023]
    Keywords : Dark patterns; deceptive patterns; dark UX; user experience; user perception; Dark patterns; deceptive patterns; dark UX; användarupplevelse; användares uppfattning;

    Abstract : This thesis investigates how airline companies use dark patterns on their websites and how users perceive them. Dark patterns are deceiving design strategies that take advantage of users by integrating misleading user interface features to trick users into doing things they did not mean to. READ MORE

  5. 4. The impact of the deceptive design of the account deletion process on social media

    University essay from Jönköping University/JTH, Datateknik och informatik

    Author : Tingmo Liu; Oleg Kron; [2020]
    Keywords : Deceptive design; user experience; dark patterns; roach motel; account deletion; social media;

    Abstract : The study is to establish whether there is any impact on the social media company that is implementing the deceptive design on the account deletion process. By conducting the qualitative research with Instagram users and analyzing users’ feelings, opinions, and potential actions, the study finds out using the deceptive design on account deletion process on social media has a weak influence on the social media company. READ MORE

  6. 5. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE