Essays about: "decision congruency"

Found 1 essay containing the words decision congruency.

  1. 1. QUANTIFYING THE BIASED EXCHANGE OF MONEY AND TIME - How monetary and social factors influence decisions

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Kristoffer Bergram; Karan Luthra; [2016]
    Keywords : behavioural economics; decision-making; consumer psychology; prospect theory; anchoring effect; contrast effect; construal level theory. social distance; relative bias measurement; decision congruency; Social Sciences; Business and Economics;

    Abstract : This study investigated whether anchored prices induced biased choices and time estimations for the pursuit of an equal discount and if different degrees of social distance influenced these biases. A new measurement for quantifying the relative degree of bias was also proposed. READ MORE