Essays about: "decision making eye-tracking cognitive effort preferences retail"

Found 1 essay containing the words decision making eye-tracking cognitive effort preferences retail.

  1. 1. Tracking the eye of the beholder: The roles of effort and preferences in everyday decision making

    University essay from Lunds universitet/Kognitionsvetenskap

    Author : Erik Jansson; [2016]
    Keywords : decision making eye-tracking cognitive effort preferences retail; Science General;

    Abstract : This study investigates the relation between preferences and cognitive effort in decision making tasks in a natural setting. Does the way a supermarket’s shelves are organized affect how easy it is to choose what items to purchase? Does it affect the quality of our choice? The eye-movements of participants were recorded during their regular shopping trips in two supermarkets with different shelf organizations. READ MORE