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1. Tracking the eye of the beholder: The roles of effort and preferences in everyday decision making
University essay from Lunds universitet/KognitionsvetenskapAbstract : This study investigates the relation between preferences and cognitive effort in decision making tasks in a natural setting. Does the way a supermarket’s shelves are organized affect how easy it is to choose what items to purchase? Does it affect the quality of our choice? The eye-movements of participants were recorded during their regular shopping trips in two supermarkets with different shelf organizations. READ MORE
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