Essays about: "deductive reasoning"

Showing result 1 - 5 of 65 essays containing the words deductive reasoning.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. From Data to Dollars: Unraveling the Effect Data-Driven Decision-Making Has on Financial Performance in Swedish SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elliot Stowe; Emilia Heidar; Filip Stefansson; [2023]
    Keywords : Data-Driven Decision-Making; DDDM; Big Data Analytics; SMEs; Financial Performance;

    Abstract : Background: Data-driven decision-making (DDDM) has emerged as a primary approach to decision-making in many organizations. It uses data and analytics to guide decision-making processes and can lead to better business outcomes. READ MORE

  4. 3. The Power of the Tides : A Quantitative Study Investigating the Momentum Strategy with 30 Industries

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Oscar Estéen; Jonathan Landahl; Hugo Karlsson; [2023]
    Keywords : Momentum strategy; industry momentum; risk management; market anomalies; momentum investing; portfolio management;

    Abstract : Background: Buying past winners and selling past losers has historically generated both profits and losses. The momentum strategy has been researched with risk measures and portfolio creation as fundamental components. READ MORE

  5. 4. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  6. 5. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Nils Linden; Sophie Persson; Dhannya Rejoice Maliackal; [2023]
    Keywords : Industry 4.0; Reverse Logistics; Sustainability; Sustainability Measurements; Manufacturing Companies;

    Abstract : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. READ MORE