Essays about: "defining marketing management"

Showing result 1 - 5 of 6 essays containing the words defining marketing management.

1. 1. Understanding when customers leave : Defining customer health and how it correlates with software usage

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : Robert Åman; [2017]
   Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

   Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE

3. 2. Platsen som marknadsföring : en undersökning av fenomenet brandspace och dess konsekvenser

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Johan Ekeblom; [2014]
   Keywords : branding; brandspace; brandscape; privat; offentlig; offentligt rum konsekvens; PSOP; POPS;

   Abstract : 3Det här examensarbetet syftar till att undersöka ett fenomen som uppstår när offentliga ytor är i privat ägo och där intentionen med platsen är att stärka ett varumärke. Ämnet, som är mycket sparsamt beskrivet i samband med landskapsarkitektur, undersöks genom ett antal platser som har en privat ägare eller donator och som är tillgänglig för allmänheten likt en offentlig yta. READ MORE

4. 3. Architectural firm leading the construction process through interdisciplinary teamwork

   University essay from KTH/Fastigheter och byggande

   Author : Therese Ramqvist; [2013]
   Keywords : construction project management; design process; interdisciplinary teamwork; work process; combinatorial projects;

   Abstract : The purpose of this master thesis is to investigate how architects and project managers can improve their work process within an architecture firm, in order to become more competitive and cost efficient. To fulfil the purpose of the thesis, the research has been based on an interview study that draws upon the challenges the construction industry is currently facing, especially within architecture and project management, which means that firms working in the early phases of a project must do some changes in their work processes to meet those challenges. READ MORE

5. 4. Finding and Defining the Chief Marketing Officer in the Organization

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jacob Tegnér; Madeleine Magnusson; [2013]
   Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

   Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE

6. 5. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry

   University essay from Institutionen för ekonomi och företagande

   Author : Sükrie Basarani; [2011]
   Keywords : hospitality industry; electronic Word of Mouth; online reviews; management .;

   Abstract : This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges. READ MORE