Essays about: "definition of differentiation leadership"

Found 4 essays containing the words definition of differentiation leadership.

  1. 1. The Implications of Strategy in Executive Compensation Design

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Liam Claréus; Malcolm Thell; [2023]
    Keywords : Executive compensation design; Business strategy; Firm performance;

    Abstract : The aim of this study is to investigate the relationship between executive compensation design and firm performance. With respect to the design of compensation, we consider the percentage share of executives' total remuneration that is attributed to performance-linked compensation (PLC). READ MORE

  3. 2. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andreas Lampeitl; Paulina Åberg; [2017]
    Keywords : Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

    Abstract : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. READ MORE

  4. 3. The impact of the government policy on the Chinese electric gehicle industry and business strategy management : Case of FAW

    University essay from Företagsekonomi

    Author : Zhe Li; Sun Lu; [2011]
    Keywords : ;

    Abstract : Background: The electric vehicle industry is an emerging industry worldwide. In China the development of the electric vehicle industry is rapid. The government policy is of great influence on the economy in the Chinese context. READ MORE

  5. 4. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martina Minarik; [2007]
    Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE