Essays about: "definition of review of literature"

Showing result 1 - 5 of 195 essays containing the words definition of review of literature.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. Use of e-health communication to improve social wellbeing in older adults : A Structured literature review

   University essay from Linnéuniversitetet/Institutionen för hälso- och vårdvetenskap (HV)

   Author : Maria Talib; [2023]
   Keywords : ;

   Abstract : Abstract Introduction: The aged population is increasing and it correlates with comorbidities and hospital dependency. E-health communication is a potent source of communication between healthcare staff and people using it and it’s a non-medical way of getting access to health. READ MORE

4. 3. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

5. 4. Healthcare Production Control Maturity Model

   University essay from Lunds universitet/Teknisk logistik

   Author : Fredrik Elsnitz; Filippa Ramberg; [2023]
   Keywords : Healthcare; maturity model; production control; resource planning; capacity planning; Swedish healthcare.; Technology and Engineering;

   Abstract : Sweden has been struggling with bad access to healthcare. The National Healthcare Guarantee is not fulfilled, and Sweden has low productivity numbers. One suggested solution to deal with this issue is increased healthcare production control. READ MORE

6. 5. Bringing it back home? : The effects of Industry 4.0 on backshoring to the home country: A qualitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Selina Jordi; Sina Roth; [2023]
   Keywords : International Business; Backshoring; Industry 4.0; Internationalization; Offshoring; Technologies;

   Abstract : The purpose of this thesis is to study the impact of Industry 4.0 on the backshoring of international companies. As well, this thesis will provide an in-depth look of how backshoring is being carried out under the wave of Industry 4.0. READ MORE