Essays about: "definition of the customer"

Showing result 1 - 5 of 126 essays containing the words definition of the customer.

  1. 1. Scams and Counter-Scams: An Investigation Into the Deception Tactics of Phone Scammers and Scambaiters

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Elina Werther; [2023]
    Keywords : scamming; scambaiting; scam calls; victimhood; performances; manipulation; ideal victim s ; Social Sciences;

    Abstract : The purpose of this thesis is to investigate the techniques that scammers and scambaiters use in phone conversations to deceive each other and accomplish their respective goals. Seeing how the number of people losing money to scams continues to rise every year, there is an urgent need for more research to raise awareness of common scam tactics. READ MORE

  3. 2. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  4. 3. Enhancing the Swedish Defence : Development of a Modernized Hanguard for AK 4B Battle Rifle

    University essay from Linköpings universitet/Produktrealisering

    Author : Sebastian Danielsson; Fredrik Åström; [2023]
    Keywords : product development; design; cad; product specification; material selection; design for manufacturing; design for assembly; produktutveckling; design; konstruktion; försvar;

    Abstract : This master thesis report describes the development process of a modernized handguard for the AK4B battle rifle, which is the main armament for the Swedish Home Guard. The project was carried out in cooperation with ALTEN Sweden AB. READ MORE

  5. 4. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE

  6. 5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE