Essays about: "definition s of business communication"

Showing result 1 - 5 of 20 essays containing the words definition s of business communication.

  1. 1. No Business Value without Change Management : Case Study: Implementation of a Digital Tool

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sofia Hedengren; Ronya Zargari Marandi; [2023]
    Keywords : Business Value; Change Management; Digital Transformation; Adoption; Implementation; Knowledge Transfer; Master Thesis.; Affärsvärde; Förändringsledarskap; Digital Transformation; Adoption; Implementation; Kunskapsöverföring; Masterexamensarbete.;

    Abstract : This study explored the challenges faced by enterprises in adapting to the rapid digital transformation driven by Industry 4.0 technologies. Evaluating there turn on investment and measuring the business value of digital solutions can be difficult. READ MORE

  3. 2. Design-Manufacturing Integration : Challenges in change management for new component in-house manufacturing

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Siet-Ling Law Hing Ping; Rahul Suresh; [2022]
    Keywords : Computer Aided Design CAD ; engineering drawings; cable harness; R D; production; design-manufacturing integration; collaborative product development; model based definition; Computer Aided Design CAD ; ingenjörsritningar; FoU; produktion; design-tillverkning integration; kollaborativ produktutveckling; modellbaserad utveckling;

    Abstract : In the highly competitive transportation industry, one way to gain a competitive advantage is to ensure the customer needs are satisfied and tailored according to each customer’s need. Scania’s one of the core values is customers first and believes that the organization is successful only when its customers are successful. READ MORE

  4. 3. Overcoming ERP implementation challenges with communication

    University essay from

    Author : Anton Müller; Tasmia Syed; [2021]
    Keywords : ERP; Implementation; Communication; Challenges; Effective Communication;

    Abstract : To stay competitive, organizations look to IT systems such as ERPs to assist them in their business goals. While there are organization-wide benefits available for organizations that successfully implement ERPs, the associated risks are great, and many challenges threaten to harm the process. READ MORE

  5. 4. Business-to-signature-story-to-Business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
    Keywords : Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

    Abstract : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. READ MORE

  6. 5. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE